Trade fairs and industry meetings are crucial moments in a company’s life, but they are also a significant challenge to organize in a way that achieves the intended effect. We have participated in numerous trade events both domestically and internationally, and for our clients, we have organized booths at EMO in Hanover and EMO in Milan. In addition to having our own booth, participating in trade fairs provides an excellent opportunity to observe how others organize their exhibition stands. Thanks to our innate curiosity about the world and keen observation of the behavior of visitors to trade booths, we have developed our own methods and understand the importance of the smallest details and how they influence the perception of the booth. We invite all those who would like to benefit from our experience to collaborate with us.